Big food loves
Big Food is greedy.
'Plant based' is aimed at those suffering media generated climate and nature anxiety (not vegans so much). I've always thought fake meat would take off when Tyson etc perfected generic ingredients for ready meals.
Will eating beef be driven underground? Do processed food corporations have our health at heart; are they championing environmental outcomes or, are they motivated by profit..?
A good film that highlights the benefits of well managed cattle and explains some of the negatives of the alternative - in short global corporations are packaging their crap as better than meat so they can capture the food system, then treat the disease their products cause.